/Our story

NB Our Story

Choose /

france

We were born with the love of Fashion and the way it reflects the creativity and the beauty of human mind and craft, the way it reveals people’s singularities, the way it connects them beyond space by marking the identity of a time.

But we were also born at a time where Fashion has been made in such a way that it jeopardizes greatly the planet we call home. And we believe this is not part of its essence.

This is why we started this journey of rediscovering the crafts, knowledge and technical resources every continent has, in order to rebuild both a supply and distribution chains that enhance fashion creation in a way that protects our ecosystem.

Our Project

/ Our project

We were born with the love of Fashion and the way it reflects the creativity and the beauty of human mind and craft, the way it reveals people’s singularities, the way it connects them beyond space by marking the identity of a time.

2007

THE
FIRST STEPS

01

The Headquaters

The Headquaters

Newbrands, SAS

Choose France

In 2014, News Corp Australia was grappling with ongoing development, maintenance, and administration challenges related to their existing publishing platforms.

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2018

A
GOOD IDEA

Choose France

In 2014, News Corp Australia was grappling with ongoing development, maintenance, and administration challenges related to their existing publishing platforms.

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02

The Headquaters

The Headquaters

2019

NEW
OPPORTUNITIES

02

The Headquaters

The Headquaters

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“Some of our goals with the migration where to improve workflow efficiencies, empower site producers to make changes with a full preview of their impact, and cut the time it takes to build out a section of the site from days to hours.”

Jessy BIGOT / Founder2

04

The Headquaters

Paris, France

The Challenge

/ Digitize the industry to make it more sustainable

“Some of our goals with the migration where to improve workflow efficiencies, empower site producers to make changes with a full preview of their impact, and cut the time it takes to build out a section of the site from days to hours.”

— Weston Ruter, CTO at XWP

In 2014, News Corp Australia was grappling with ongoing development, maintenance, and administration challenges related to their existing publishing platforms.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

the solution

The Solution

/ Moving from theory to practice

VIP worked with partner agency XWP on a yearlong migration of 15 major web properties to WordPress. Thus began one of the most significant technical undertakings in the company’s history. The size, scale, and complexity of the News Corp Australia migration were unlike any of its kind to date.

To bring all the brands to a single platform, XWP simplified the sites’ overall anatomy by consolidating several markup languages from the existing web properties into a single structure. This consolidation improved the sites’ performance and shortened the learning curve for News Corp Australia’s internal development team.

Incorporating a core suite of trusted plugins and custom publishing tools deepened the production team’s capability to create, without having to call on IT for technical support.